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Digital transformation is imminent, here’s how to ensure it doesn’t add complexity

November 20, 2022



One thing top of mind for today’s enterprise executives is digital transformation. As customer expectations and market competition grows, so does the need for tools that reduce complexity and increase time-to-value. To keep up, organizations want to invest in tools that teams need to be more efficient. 

Many are finding that the transformation is complicated, cumbersome, and not leading to the results they planned on. But there is a better way—a better way to think about your digital transformation, and a better way to implement it. 

Here’s what we know. 

The struggles of digital transformation

A common complaint organizations have about implementing a digital transformation is burnout from the people who use the solutions day to day. Change is difficult to manage in any environment, but especially for today’s enterprise organization, there are a lot of variables to consider. Teams don’t have the space to complete their daily tasks on top of training, troubleshooting, and managing an ever-growing tech stack. 

To fix the issue of burnout, companies need to focus on the heart of the frustration—tools that add complexity but incremental value are not a solution. The right solutions will identify what’s already working so that teams are only changing the things that don’t work. In other words, tools should simplify and optimize. Those that don’t will only stall your organization  and make it harder to achieve your goals. 

Steps to create a simple digital transformation

But how do you know which tools are simplifying your workflow and which are making your digital transformation more complicated? We’re glad you asked. Here are three steps to ensure that your tech stack is simple and effective.

1. Choose cross-departmental solutions

Right now, most teams are being asked to do more with less. As such, each investment in technology needs to serve as many teams as possible. Not only does it help with efficient spending for your organization, but it also ensures that customer and institutional knowledge can be shared quickly and accurately. 

Remember that to create the kind of elevated customer experience you need to win in today’s market, all your teams should be working together. What your customer success team learns can be applied to sales and marketing efforts. But your teams will only commit to collaboration and knowledge sharing if it’s simple to do so. 

2. Invest in the long-term 

Often, the complexity that enterprises face doesn’t come from a single tool. Rather, complicated tech stacks are a result of decisions that were made to solve a single issue. This is especially true if there isn’t already a culture of collaboration. Different teams invest in similar tools that function just a little differently and eventually, you’re facing a network of technology that isn’t sustainable. 

Simplify by thinking about long-term business goals. Implement technologies that can grow and learn with your teams. We know that markets are going to continue to shift, and customer expectations will change with them. Platforms that leverage A.I. technology that can adapt to those changes will continue to deliver value in the long-term as your team also gets better at using the tools over time.  

3. Prioritize data you can use to take action

Finally, the most important consideration for a simplified digital transformation is the time-to-value. Often, just pulling reports across your tech stack is enough to create a complex and frustrating experience for your team. Data is pulled and reconfigured in separate spreadsheets that don’t always paint a complete or accurate picture. 

When you’re thinking about the technology that will drive how you do business in the next five to ten years, you need to trust that your decisions are based on exact data. You also need data that is contextual, with inputs from all departments. This comprehensive visibility ensures that you can continue to make decisions that serve both your long term and short term goals. 

While we know there will always be complexity to leading an enterprise organization, we believe that it doesn’t have to lead to frustration, burnout, and inefficiencies. When it’s done right, technology is simple, useful, and able to fit your needs today and in the future.